(Photo : theguardian.com)
Tupperware vs mops as Lawrence films Joy, about self-wringing mop inventor Joy Mangano while Bullock’s film about Tupperware promoter Brownie Wise still in development.
One was a marketing genius who inspired housewives to earn their own money through Tupperware parties; the other was the shrewd inventor of the self-wringing mop and space-saving clothes hangers. Brownie Wise and Joy Mangano were both trailblazing businesswomen who reached the top of their professions through hard work, talent and charisma.
Their unusual life stories are being brought to the big screen in separate films, already being billed as the battle of the domestic goddesses, with two of the most respected actresses in Hollywood playing the roles.
Sandra Bullock and Jennifer Lawrence will be competing to see who can best portray these real-life heroines. Lawrence is in Boston filming Joy, a comedy-drama that charts the meteoric career of Mangano, a single mother of three, who has patented more than 100 inventions, including her famous mop.
Already there have been reports of tension between the Hunger Games actress and the film’s director, David O Russell, over the way the inspiring story should be told. “He was screaming at her, she was screaming at him,” an eyewitness told the New York Post, saying that the air rang with profanities. Miramax boss Harvey Weinstein was also reportedly asked to leave because his presence was a distraction.
The 24-year-old Oscar winner went on Facebook last week to deny the reports. “This movie is going great and I’m having a blast making it!” she wrote.
Bullock’s film about Tupperware is still in development and sources at her film company say the 50-year-old actress, also an Oscar winner, wants to get her portrayal right and does not want to rush the project. This is Bullock’s first role since Gravity, which earned her a record-breaking $70m.
Bullock’s film is based on Tupperware Unsealed, written by Bob Kealing. He relates how Earl Tupper developed the food storage containers, applying for a patent in 1947.
Tupper was at a loss how to market the products and discovered Wise, a divorcee and mother, who had a prodigious talent for selling and was a “dazzling, intelligent and outgoing woman”.
She set up parties for stay-at-home mothers in the postwar baby boom era, showing them how to “burp” the lid to force air out of the colourful bowls and create a vacuum. Sales took off, as women had previously had to resort to putting shower caps over dishes to prevent food from spoiling.
Source : theguardian.com
0 comments:
Post a Comment